In its brief life, online college burn book JuicyCampus won notoriety and lawsuits for letting students diss their campuses and classmates. Now it's going out of business. With the help of fancy Hollywood flacks!

New Jersey attorney general Anne Milgram served gossip site JuicyCampus and its founder Matt Ivester with a subpoena today. "There's an unbelievable amount of offensive material posted [on the site] and absolutely no enforcement," Milgram told the AP. Worse for JuicyCampus, Milgram served its ad network, Adbrite, too. The contract is already in the shredder.