[Young Lourdes listened carefully—into one ear whispered a devil, and into the other an angel, but she could not remember which was which. Taylor Momsen, Lourdes Leon, and Madonna at a Material Girl event via Splash.]

Our local NBC affiliate was lucky to grab Madonna and Lourdes on the pink carpet at the reveal of their Material Girl clothing line. The two chatted about sharing clothes, favorite colors and the discrepancy between their shoe sizes.

[Some fake retro Madonnas shop at the launch of the singer and her daughter's clothing line, Material Girl, at Macy's in Herald Square today. Image via Getty]

Some marketing minion got paid a lot of money to write a blog entry in the voice of Lourdes "Lola" Leon, Madonna's eldest daughter and her collaborator on fashion line Material Girl. So, what is Lola "for realzzzz" excited about?

You're never too young to have a personal brand. Madonna and her precociously stylish 13-year-old daughter are co-designing Material Girl, a teen clothing line that will hopefully resist the urge to stamp "Material Girl" on the seats of gym shorts.