Mark Jarvis, the first chief marketing officer of computer maker Dell, perfected his art at Oracle: Deny, deny, deny, and when denials fail, spin, spin, spin. He boldly slashes at the branding and advertising strategies of Dell's past while outlining, with Oracular swagger, his new strategy for Dell. He says, of his own job, "It's not rocket science, funnily enough" — in a Wall Street Journal interview (subscription required). Unfortunately for Jarvis, the Journal ran a companion piece that paints a different picture: Jarvis's marketing rhetoric doesn't conform to the reality of Dell's production woes.