It's bad enough that we have to be subjected to the ordeal of companies using our dead heroes to endorse their brands. Now, the real marketing coup is securing an actual (live) world leader to wear your luxury shit for free. French president Nikolas Sarkozy has a Rolex and aviator shades. Puppet Russian president Dmitry Medvedev flaunted his collection of Franck Muller watches in a magazine spread. Socialista Venezuelan populist Hugo Chavez likes designer clothes and jewelry. Even George-freaking-Dubya goes to a special Texas cobbler for his precious "cowboy" boots [Guardian via Agenda Inc.]. Christ, next thing you know world leaders will be turning into luxury pitchmen to finance their cushy retirements! Oh yea, that already happened.