magazine-mistakes

Was 'Cocktail' Doomed By Wal-Mart?

Doree Shafrir · 07/10/07 03:55PM

Yesterday's announcement that Bauer was shutting down Cocktail before the first issue even launched caught many in the industry off-guard—the poor thing didn't even have a chance! "Nobody saw anything coming," says one former staffer. But another source tells us that signs pointing to the magazine's problems had been evident for the past few months. For one thing, what were they doing naming it Cocktail in the first place?