In your dire Thursday media column: Us Weekly starts a war, America refuses to watch gay broadcasters, "I.D." is the unluckiest magazine name, and North Korea will try the US reporters it snatched:

Soooooo, not to belabor the point, but, since we can't stop staring at it, what was the thinking behind the Page Six Magazine again? The market isn't exactly screaming for another comic-book weight celebeauty title, especially one as confused about its target audience as its ads indicate. (Are we upmarket? Jaguar! Coach! Maybe we're downmarket? H&M! Marshall's!)

This week's New Republic is 56 pages. Holding steady!