Every year on the first day of spring, Rita's Italian Ice celebrates Persephone's joyous homecoming by hosting a hedonistic pagan orgy of flavors and colors and temperatures inside everyone's mouths. Right now, it's a balmy 34° degrees in New York, which can only mean one thing: spring has sprung. TIME TO GET FREE RITA'S.

If you're some boring nobody with a pedestrian name like John Smith or Ann Jones (no offense guys!), it's no big whoop if some book publisher falsely attributes their fancy new pastry cookbook to you. But when you're famous and come with a name as exotic and memorable as, say, Florian Bellanger or Ludovic Augendre, and a publisher does that, then it's a very big deal.