If you are finding it increasingly difficult to avoid DreamWorks' trumpet-eared ogre, it probably has something to do with the rapidly approaching premiere of Shrek the Third, coming soon to every available advertising and tie-in space near you. But a parents' advocacy group is having a hard time reconciling how Shrek and the gang—now appearing on specially packaged Happy Meals, Snickers bars, M&M's, Sierra Mist cans, Fruit Loops, Frosted Flakes, Pop-Tarts, Cheez-Its and Keebler cookies—can also be the faces of the government's new "Get off your asses, lardos!" anti-child-obesity campaign. The AP reports: