Louis C.K.'s Communication Breakdown
Matt Toder · 07/02/12 08:00PMSeason three of Louis C.K.'s show Louie hit the air on Thursday night while riding the crest of a tremendous wave of momentum. C.K.'s profile has bubbled up in the last year with huge sales of his comedy album and his tour, which sold $4.5 million in two days. As with many things in C.K.'s world, it's not just the product but the process that's important: he sold his comedy special exclusively on his website and did the same with his tour tickets. By cutting out Ticketmaster, C.K. not only made more by directly selling his tickets for less; he also flouted tradition for the benefit of all.