Conservatives thought they were going to win the 2012 Presidential Election. Instead, they were trounced by Barack Obama for the second time, sending the party off to search if not for its soul, then at least for a way to win a major election. The GOP has long been hostile to anyone that isn't rich, white and male, and with the country trending against that demographic in just about every way, the GOP needs to rethink what it stands for and who it wants to stand for it. It is, the thinking goes, the only way that they can stay competitive on a national level in a post-Obama landscape.