Remember those reports last week that Marc Jacobs had decided to appear on a gay version of Real Housewives on Logo called Kept? The rumor got off the ground, it seems, when the Daily News noticed an item about the show on Gawker alongside a photo of Jacobs and boyfriend Lorenzo Martone. Despite the fact the piece didn't actually suggest Jacobs was involved in the show in any way, the mere presence of a photo of Jacobs on the same page as a story about a gay reality TV show led the Daily News to publish an item a couple of days later that the designer had "reportedly signed on to participate." Naturally, the story was soon picked up by dozens of gossip outlets as if it were a done deal. Too bad the News didn't bother to call anyone to check (or even reread the story on Gawker). Much to the dismay of many—gay and straight alike—we can confirm that Marc will not be on the show.

• Comcast denied the rumors yesterday, but it now appears the cable giant is involved in talks to take a controlling stake in NBC Universal. [NYT, NYT]
• It hasn't been smooth sailing for Jay Leno since his primetime show debuted—ratings have been slipping and the critical buzz has been lousy—but now it looks like NBC has another problem to worry about: CBS and ABC have both been actively discouraging their stars from appearing on the show. [LAT]
• Bravo reports it's developing solo series for three of its reality TV stars: Bethenny Frankel, Christian Siriano and Top Chef's Fabio Viviani. [Variety]
• Meanwhile, Logo is casting its gay version of the Real Housewives. [Gawker]
• Maybe the magazine industry isn't dead, after all: American Media plans to launch a new bridal title in early 2010 called Shapebride. [WWD]