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A.P. Fails To Reach The Kids, Shutters Crappy Multimedia Service

abalk · 07/30/07 08:40AM

Late on Friday, Associated Press executive editor Kathleen Carroll sent around a memo noting the closure of asap, the A.P.'s multimedia attempt to keep up with the kids. asap, said Carroll, was a "wildly inventive source of stories and sounds and pictures and video unlike those found anywhere else" and a "terrific journalism success," which was good at everything except, you know, making any money. (But what did them in? Was it the content-free Q&A with Jonathan Safran Foer? Was it their insistence on addressing the youngster via use of the second person?) No word yet on what's going to happen to the unit's 24 staffers, but with all the prize-winning journalism they've created over the last two years, it shouldn't be too hard for them to find other work. Full memo below.