In the age of desktop software, Microsoft had the luxury of taking years to copy competitors. In the age of Web software, it's next to impossible to catch up. As customers use websites, they generate data which helps the site's creator improve it continuously. It's a topsy-turvy world reminiscent of David Brin's The Practice Effect, which Microsofties would do well to read. Spending nearly three years to implement even a bad idea like bribing users to use its search engine shows how badly ossified Redmond's software-development culture has become.