For the past couple months, Victoria Beckham has been valiantly trying to turn "major" into the new "hot," and Splash News has informed us, for no particular reason, that the word is all over Beckham's blog. (As in: "Well we have finally unpacked our boxes and I am loving our new house—it is totally major!") Anyway, that got us thinking about how these words enter our vocabulary in the first place. Is this going to be a case of Gretchen in Mean Girls trying to make "fetch" the new hotness and failing miserably? Is Victoria Gretchen to Paris Hilton's Regina? Does this make Katie Holmes the Karen character? Speaking of the new hotness, who came up with that stupid phrase? Maybe it's all the bloggers' fault! Is that why Posh is blogging? Is this some sort of misguided viral linguistic marketing scheme? When can we buy the T-shirt?

It's not that e-mail, blogs, IM-ing, message boards, and texting have spawned a litter of brand-new interjections... Rather, they have given lots of marginal ones, like awwa, a spelled-out form and thus a major shot in the arm.