lexicon
Facebook mining your Wall posts for more marketing data
Jackson West · 09/19/08 03:00PM
Popular social network utility Facebook has updated Lexicon, the tool for marketers and advertisers to monitor what users are saying about topics or products. It now scans the publicly available updates made by users, such as posts to each other's "Walls," and now the new Sentiment feature produces visual displays of related terms — the better to position your brand and spin discontent by buying ads targeted to the very keywords Facebook users are typing into their profiles.While it won't identify individual users directly, indirectly it will allow advertisers to reach a class of individual users through more refined placement. Which is kind of the same difference — mention American Apparel, and more porny ads for you!
Facebook's new Lexicon feature lays site demographic bare
Owen Thomas · 04/16/08 06:40PMmark · 10/05/07 04:13PM
"He-vage," as we learned just moments ago, is "male cleavage," and not to be confused with "he-vag," the visible result of the "penile tuck" maneuver. The story that follows compliments George Clooney on the way he tastefully rocks one of the aforementioned terms, but we've already forgetten if it's the chest or the genital variety [Daily Mail]