• Comedian Jack McBrayer, best known as NBC page Kenneth Parcell on 30 Rock, paid $1.374 million for a one-bedroom apartment at 200 West End Avenue, the new luxury condo development by architected Costas Kondylis. [Cityfile]

The chief creative officer of DDB, Garfinkel is a veteran ad creative who's been behind a slew of memorable commercials. For starters, you can thank him for bringing together Cindy Crawford and Pepsi.