Not exactly. Apple and TBWA/Chiat/Day, its ad agency, invited Haley to Los Angeles to participate in a professional remake of the ad. But let's ignore the fact that TBWA completely redid this supposedly up-from-the-grassroots effort. TBWA's chief creative officer, Lee Clow, is talking the loser-generated talk: "People's relationship with a brand is becoming a dialogue, not a monologue." But plucking a good idea from the public sphere to use for themselves is nothing new for the iPod maker. Acknowledging the original producer? Now that's new.