"Lalalala We Can't Hear You," Say Music Magazines
Hamilton Nolan · 04/22/08 10:29AMSo, major music magazines: are they in trouble or what? The music industry is driven by young influencers, who are some of the most tech-savvy people in the world, meaning they're turning away from print magazines in droves, if they haven't already. In addition to that, the majority of major music magazines are crap. Ad revenue at most of them plummeted in the first quarter: Blender's revenue was down 9%; Vibe's was down 19%; and Rolling Stone's was down 27% (Spin was up 27%, huzzah). But savvy managers like Blender publisher Ben Madden aren't concerned, because they know that you all turn to them when you want to real authentic info, man: