Political Media, the right-wing organization behind last weekend's "Gun Appreciation Day," which ultimately resulted in several accidental shootings, has reportedly decided to branch out in an effort to attract more blacks to its cause. The plan? "What Would Django Do?": a campaign that asks black people to look to the heavily armed and ceaselessly murderous hero from Quentin Tarantino's latest film when considering purchasing a firearm.

On CNN last Friday, Chairman of "Gun Appreciation Day"—which is to be held on Martin Luther King weekend—said this: