When we were notified of the existence of Ladies Who Launch, a website for women with startups, we suppressed the gag reflex triggered by the name. We then consulted one of our favorite entrepreneuses on exactly how horrified we should be. "Yep, we've talked about a profile," she told us. "But bitcheswhobusiness.com, that would be my website." To be clear, we have nothing against anyone offering women like our IM correspondent "resources, opportunity, community," or, for that matter, publicity. We just can't get past the site's unfortunate moniker.

In what has evolved into an unofficial Hollywood Woman's Week of sorts—to culminate in a massive bra-burning protest staged around The Grove's dancing waters tonight at 8 (trashing of the Nike Goddess store to follow)—we now turn to arguably the most formidable strata of showbiz vagina-havers: the wives. The LAT chugs along in a cooking-oil-powered pickup with green warrior Kelly Meyer, wife of Universal's Ron, learning much about what Hollywood wives are doing to help save the world along the way: