How popular are menthol cigarettes? Popular enough to reverse logic. The government is set to pass a bill that will ban "flavored" cigarettes, but menthols will be excluded. Because menthol, of course, is not a flavor. What menthol is is close to $20 billion in sales for the tobacco industry. As well as an important part of African-American culture! Tobacco companies advertise menthol brands disproportionately to minority communities, and it obviously works, although nobody really knows why. What we do know is that this bill is perfect—it protects my precious Kools, while saving America from the strawberry menace: