Guess who my new Facebook buddy is? Go ahead, guess. All right, I'll tell you. Eustace Tilley. Okay, not the Eustace Tilley, but I am now officially a fan of the New Yorker on Facebook. That magazine is so hip — first they hire cool kid reporters Kelefa Sanneh and Ariel Levy and now they're on Facebook! I have a link to my awesome blog on my Facebook account, do you think David Remnick will check it out? He'd definitely see from my elaborate explanations of what I did last weekend that I could be the next voice of the magazine. Do you think facebook messaging him some poetry I did in high school would be too much? [via ETP]

With layoffs, cutbacks and buyouts everywhere else, the New Yorker is probably the only magazine around that's actually hiring. Kelefa Sanneh and Ariel Levy are joining the magazine, making them respectively the second black guy and first out lesbian on staff. The two are expected to report, presumably on cultural trends. And with these hires, the New Yorker is taking an aggressive step to up their cool quotient.

The New York Times writer who blew up "rockism" from an industry term to a mainstream idea has left the paper. According to Radar, Kelefa Sanneh has already gotten a job at the New Yorker, home of the best living music journalist Sasha Frere-Jones. I can only hope Sanneh gets to write a too-witty-for-the-New-Yorker blog like Frere-Jones's. [Photo from Zoilus]

Tasked with the peculiar and peculiarly thankless job of explaining Cam'ron to your mom, Times pop nerd Kelefa Sanneh does more than keep up with the Frere-Joneses. He also has steadily built up a jaw-dropping catalog of double and single entendres based on the recordings, videos, and live performances of the surrealist and probable pederast Robert Sylvester Kelly, as Friday's review of a show in Columbus, Georgia (you know, the seventh borough) reminded us.

Listen, Kelefa Sanneh and Ben Sisario and Jon Pareles are out at CMJ shows every night and blogging about it for the New York Times and none of you care! There's not a comment on the Arts Beat blog. Go on over! Today they taught me that I had to go buy both the new Dragons of Zynth ("frenetic"!) and the new White Williams (hello, "like a color Xerox of an old Tom Tom Club song"), and that was useful. Although: When you compare Idolator's coverage with theirs, where's the famous Times innovation web crew influence? Where's the videos—heck, where's the photography? [NYT]