jupiterresearch

Forrester bests Jupiter at making money, making mistakes

Paul Boutin · 07/31/08 04:00PM

My esteemed colleague Owen Thomas worries that analyst firm Forrester Research, by buying its longtime rival JupiterResearch, has reduced the number of alternative opinions that will be floated in the media on any given topic. But by bringing Jupiter analysts including blogger favorite Michael Gartenberg aboard, Forrester will actually lessen the number of wrong opinions treated as near-fact by the mainstream media. I could spend a couple of days correlating Forrester vs. Jupiter on a spread of topics over the past decade. But screw it, I'm a journalist — two's a trend. Here are Forrester's two biggest misses I never forgot: