If you didn't think reality television could get any better than a show about people singing ad jingles and being judged by scandal-plagued former Wal-Mart marketing chief-turned ad world fameball Julie Roehm, think again! Roehm-whose flirting once cost an ad agency a $580 million contract-can't judge all those jingles by herself. So CBS, in full scrambling mode, has selected another judge who is equally respected in the advertising industry: KISS burnout and sex tape star Gene Simmons!

Half the stories on this sluggish midsummer news day seem to concern the same bad idea at CBS: Jingles, the Mark Burnett-produced product placement platform reality series squaring songwriters off against each other in the pursuit of... the perfect ad jingle. We can't make this up, folks, and even if we could we probably wouldn't want to — especially not the part in which the newsworthiest elements of the show are its judges: A kerfuffle-plagued, ex-Wal-Mart marketing guru and — seriously, we're too exhausted/sad/Dark Knighted-out to fuck with you — Gene Simmons:

Remember Julie Roehm, the fabulous woman that Wal-Mart hired to be its head of marketing, then fired because she was fucking around with her married subordinate and hitting WM ad agencies up for jobs and being unwilling to become a part of the "Wal-Mart culture" by painting her office grey or whatever? Then she sued them in a huge, public, scandalous lawsuit. Emily Gould dubbed her the "Wal-Mart Ho," which I am too classy to endorse but not too classy to repeat. Anyhow, Roehm is about to become a reality show star! Is she the "next Paula Abdul"? Or just the Julia Allison of advertising?

(Alleged) Wal-Mart ho Julie Roehm's favorite brand of vodka, and other fun facts about her and that fun case. [Brandweek]

The lawsuit Wal-Mart filed against its former marketing exec Julie Roehm reads like a juicy novel. Like a V.C. Andrews novel, kinda! After the jump, a highlight of the email correspondence between Roehm and her alleged secret lovah, fellow employee Sean Womack, who, according to the suit, "frequently referred, and continues to refer, to Roehm as the 'big sister [he] never had.'"