John Batelle couldn't promote his Web summit, for want of a working website; a Wall Street Journal reporter ogled her own book and Bonnie Fuller undermined Angelina Jolie's body image. The Twitterati took self promotion to new places.

Two executives enjoyed an intimate moment by the pond at Sun Valley; Scott Rosenberg made peace with Mediaite's Power Grid and Courtney Reimer wished she could relax slightly less in yoga. The Twitterati remained calm.

LeVar Burton called out Corey Feldman at Michael Jackson's memorial service; the New York Times newsroom filled with Jackson grief and a parody tribute was created on the fly. The Twitterati's fragile emotions were right near the surface today.

How do you know all those tweet-happy celebrities are the real deal? 50 Cent, Keith Olbermann, Christopher Walken, and Britney Spears are just a few of those with questionable Twitter identities.

Bad days for MySpace CEO Chris DeWolfe: A tell-all book about the lowbrow social network's shady origins is hitting the shelves as a Wall Street analyst predicts layoffs. How long will he last?

WSJ editor Julia Angwin nails it: Twitter is for self-promotion.