When the two most powerful commercial forces in the known universe—Justin Bieber and Wal-Mart—join forces, what hope is there for any of us? Soon, Justin Bieber will drench your tween daughters in his own scent. Like a dog.

The Perez Hilton brand is becoming an empire! Well, sort of. The off-putting celebrity blogger has been stamping his name on shitty clothing, he might be getting his own record label, and now he's had a damn musical written about him. Is he really becoming an unstoppable juggernaut corporation, or is it just hooey? We'll take a closer look at the corpulent stain-artist's side projects after the jump.