jonathan-hoefler

Font Gods Hoefler & Frere-Jones Split in Nasty Corporate Divorce

J.K. Trotter · 01/17/14 02:30PM

Few graphic-design institutions are (or were) as highly regarded as Hoefler & Frere-Jones, a small New York City type foundry whose perfectly crafted typefaces—including Gotham, Whitney, and Champion—saturate media, advertising, entertainment, and politics. Obama tapped the company to create a custom font for his second presidential campaign. Now the two sides of the ampersand are at war over who actually owns the company.