Mailing it in for Hamilton Nolan, who's, er, on assignment, I'm here with your post-inaugural, Nobama media column.

• The broadcast of yesterday's inauguration earned the highest ratings since Reagan took the oath in 1981. Early numbers from Nielsen indicate 29% of US households tuned in. That figure doesn't factor in the people who viewed it online, and the big event in DC yesterday set web traffic records, too. [THR, NYT]
• The Wall Street Journal received a dozen envelopes filled with a mysterious white powder today. [WSJ]
• Maria Bartiromo has signed a new contract with CNBC. [NYP]
• Newsday editor John Mancini has returned to work following a dispute with the paper's owner, Cablevision's Jim Dolan. [Newsday, E&P]
• Clear Channel is laying off 9% of its work force. [AdAge]
• People pushed back its Tuesday afternoon deadline to Wednesday so it could publish a special double issue with Obama on the cover. [WWD]
• North Korea's news agency didn't bother to report the inauguration until late yesterday afternoon. The article was three sentences long. [FB]

Editor and executive vice president of Long Island daily Newsday John Mancini sent his staff such a memo today. Is memo the right word? It's more like something between a cri de coeur and a call to arms. It's about how Newsday (it exists!) needs to be as "modern and forward thinking" as Long Island itself, and to that end, it needs to adapt to these new Internet times. It might even need to seek input from You! "Our world has been digitally re-mastered ... Now our task is to transform Newsday," John writes. He has clearly not yet learned rule one of mastering the internet: no earnestness allowed.