The maxim "all publicity is good publicity" will be sorely tested by the Observer's profile of Jeff Goldstein, the 32-year-old party promoter-turned-boutique owner who, despite a reasonably respectable pedigree—high school at Hunter, Skidmore, five years in banking, childhood friends with major namedroppability like Charlotte Ronson and Shoshanna Lonstein—apparently conducts himself like Willy Loman on roids. Potential customers to his store Blue & Cream are yelled at from the entrance, reports Irina Aleksander ("Hey, guys! This is a great men's and women's clothing store!") while he himself admits that "[s]ometimes I think I scare away people. I mean I don't even look like Mr. Fashion, I'm just a regular guy."