Sometimes it's fascinating to just sit back and watch an ad campaign get progressively farther and farther away from any intelligible sales pitch, as the ad masterminds behind it become more and more convinced that they are artists, damn it. Wrangler somehow got itself tangled up with French admen for its truly vapid "We Are Animals" campaign, currently underway. First those guys made some existentialist tripe about life and death to sell Wranglers, for chrissake. But at least that had some "concept" behind it. Now they're just showing a crawling baby. That's it. LOLwhut:

Ha ha, wow, has the management of the Wrangler jeans company all been kidnapped and tied up in a closet, causing the company to be run currently by French anarchist intellectuals? Because that is my operating theory. First Wrangler—Wrangler!—set off its just plain dumb "We are animals" campaign with that cult-like hipster photo shoot by Ryan McGinley. Now (southern accent) Rain-guhlurr, proudly headquartered in Greens-bruh Nawth Cair-Lyna, has a commercial with some French guy talking about "Why do we live when we know we will die?" Uh, to watch NASCAR? Watch this abomination after the jump. Riots amongst Alabama denim fans TK:

These new jeans may be a turning point in the evolution of pants. It goes like this: first, baggy jeans came into style. People bought big pants and let them sag. Then, baggy pants slowly went out of style, and tight pants came into fashion. But still—people missed their baggy pants. Fast forward to this moment in time: a company called Soulful Commandoe has introduced jeans that are both tight and baggy at once. This breakthrough was apparently achieved through the addition of several vertical inches of fabric in the waist area, as well as the inclusion of some gratuitous suspenders. Truly a development that will go down in fashion history. Click through for some larger pictures [The Gluttony via Satchel of Gravel] of this Pants Pants Revolution:

Artist of our age Damien Hirst must have a busy schedule, what with all the shark embalming and gluing little diamonds onto skulls and bidding on white truffles. But he's determined to make sure that his art remains within reach of the common people, who wear jeans and patronize over-the-top art world events. So he teamed up with all-American brand Levis—and the Andy Warhol licensing machine—to design some jeans that anyone can buy, assuming they have $80,000 (really) to spend on psychedelic pants. After the jump, photos of Hirst's new clothing items from last weekend's opening in LA. The smart consumer will wait until these go on sale at Filene's.

The Observer catches up with '80s jeans designer François Girbaud—remember, he was the one who had the clever idea of putting his little label on the zipper flap of his jeans, so everyone was always looking at your crotch? Like Z. Cavaricci! And that jingle from their commercials? God, get it out of my head, please!—who is apparently trying to make some sort of comeback. Well, sort of. See, he's already had a bit of a comeback in the last few years, but it was with the wrong kind of people. The black kind.