The "rule number one of the web," according to Mashable, is "don't mess with the Oatmeal." Last week, Buzzfeed messed with the Oatmeal. Jack Stuef wrote a long post about the webcomic site, its creator Matt Inman, his background in shady SEO marketing, and his use of those same tactics in his comic business. In response, Inman posted an long, mostly handwritten response to his website, identifying one serious factual error and disputing several other contentions in the Buzzfeed piece. The internet was thrilled.