After Steve Jobs died, Bernhard Brenner—the founder of the Minneapolis-based clothing company Knitcraft—reportedly told the press that Knitcraft had manufactured the black St. Croix turtleneck sweaters beloved by the fashion iCon. Brenner claimed that Jobs sometimes called him up just to rave about his sweaters. Sales of St. Croix's $175 "Steve Jobs sweater" subsequently skyrocketed. But was it all BS?