Never one to wile away all of his leisure hours cavorting on a custom-made bed (forget round; this thing is encased in a giant, ceiling-mounted gyroscope), septuagenarian superproducer Robert Evans is forever on the hunt for new ways to extend his brand. His partnership with Oliver Peoples sunglasses is a perfect example: Bob brings the cool, they bring the technical savvy to produce a lens that can repel the UV rays of a tanning bed strong enough to incinerate a 40-50 lb. child, and voilà— a hip new accessories line is born. Evans threw a party in its honor at his Woodland estate, and W magazine was on hand to take in the atmosphere: