Ted Leonsis never spent a dollar he didn't think would somehow change the world. And after generating a few billion at AOL, buying a hockey franchise and dabbling for a while in Web 2.0, it was just a matter of time before he jumped into movies, where change follows the money faster (and certainly more glamorously) than any other industry in which he hadn't already staked a claim. And, like untold scores of entrepreneurs before him, Leonsis's first couple tries — as producer of the documentaries Nanking and Kicking It — flailed in the marketplace. That'll happen.