incando

Scripps gets into a user-generated Pickle

Mary Jane Irwin · 08/09/07 10:29AM

Do you guys not wear sandals in the locker rooms? The Scripps Network, having repeatedly scratched its Web 2.0 itch before, finds itself still afflicted. It's looking to spice up recent acquisition Recipezaar with an infusion of what we at Valleywag like to call loser-generated content. The current ingredient of choice is Incando, the maker of personal media-sharing site Pickle, a mashup of Flickr and YouTube. Scripps hopes to spread Pickle across its network of home and garden websites, allowing user-created content to account for 50 percent of its content one day. Figures. Scripps TV programming is all about do-it-yourself, after all.