What happens to the Twitterati when the site goes down for scheduled maintenance? Why, they temporarily turn into Facebookerati, lest the world be deprived of their every last thought.

Journalists pretend to hate PR people, but they secretly think about them all the time. Anita Bruzzese, Todd Bishop, Ina Fried and others revealed their obsession with flackery on Twitter, reporters' oversharing medium of choice.