After giving away their album to people too crass to support art and then encouraging saps to buy their free album, Radiohead has another crazy plan to drum free publicity for their music. The band is holding a contest to find an animator to create a video for the band. Radiohead is going to save the music industry; let's all buy their free music. [via Silicon Alley Insider]
Mathematical types might object, but to me the evidence is clear. British music fans are 8 percent better than Americans and 10 percent better than the rest of the world.
Last we heard about Radiohead's experiment to let people pay what they want for its latest album, "In Rainbows," we were ready to bury record labels. We heard the average price paid for "In Rainbows" fell between $5 and $8 and that a low estimate of Radiohead's take in two days was $6 million. But now ComScore's come out with official numbers, and, um, whoops.
Two weeks after Radiohead asked fans to pay only what they like before downloading their new album "In Rainbows," financial numbers are beginning to surface. So are the bloated carcasses of record labels. Why? Because though Radiohead will release the album on CD and with a label early next year, the band has—by all accounts—already cleaned up without having to share a pound.
