ignominious-downfalls

How Drew Kerr's P.R. Firm Died

Doree Shafrir · 05/29/07 04:51PM

The story of any company's demise is a mess of allegations, innuendo, slights, and wrongs: Employees treated badly, employers indignant, clients left holding the bag. The story behind the swift downfall of Drew Kerr's publicity firm, Four Corners, is no different. To pull out every last cliche, it's a cautionary tale of one man's twisted vision—a tale of how ego and greed should not be mistaken for ambition. Yes! So, how did Kerr's firm, which handled accounts like Radar and Maxim, go to hell so fast?