Diddy's new scent, I Am King, is now on sale, a fact you're probably aware of thanks to the silly ads featuring Diddy exiting a helicopter and waterskiing in formal wear. But if you're curious what it is that Mr. Combs put in the bottle, you're in luck! Very simply put, it's a hydrofluorocarbon gas extraction of blackcurrant mixed with key lime pie and fructose tangerine accords combined with "a tingling candied ozone" effect made up of trioxygen, then boosted slightly with Veramoss, mixed with the synthetic leather formula Suederal, and then topped off with a touch of LMR labdanum, which gives it that super-duper "dark chypre effect." Funny, that's totally what we thought Diddy's formula was, but it's nice to get official confirmation. Anyway, New York Times scent expert Chandler Burr really likes it, you'll be happy to hear: "The fresh-fruit lusciousness floods the senses, floats on the skin. Audacious. Inventive. And olfactorily impressive." [NYT]