Newspaper Ad Jobs Going Straight To India
Hamilton Nolan · 05/06/08 10:09AMOverseas outsourcing of newspaper jobs started years ago as a slow trickle, mostly from IT departments and the like. As the financial prospects of the newspaper industry have declined, outsourcing has come to be viewed as more of a necessity. Even news jobs have been sent to India, although that is still a relative rarity. More common—and more threatening, if you happen to be a US newspaper employee—is the large-scale outsourcing of advertising department work. People in India can assemble newspaper ads just as well as people here, and "many sources agreed that a back-of-the-envelope calculation shows that metro newspapers can realize a savings of about $500,000 a year when ad production work is offshored."