New York Times media beat wunderkind Brian Stelter ever so gingerly puffs out 700 words today on how Nikki Finke owns the writers strike story and everyone knows it. Of course, when your subject's this good at tooting her own horn, you might start to wonder why you're bothering to toot it for her: "Since the strike began, Ms. Finke has published 142 posts about it. She said she had worked almost around the clock for three weeks, and had fallen asleep at the computer four times. She estimated she had received 2,000 e-mail messages a day." Quantity is the new quality!