hey-genius

It's just like working at a hip new startup, pinky swear

Mary Jane Irwin · 12/12/07 07:30PM

It's hard to recruit the software engineers of tomorrow when your corporate image elicits visions of pocket protectors and blue screens of death, not rooftop foam parties and drunken nights aboard a corporate jet. To stop trendy Web 2.0 startups from stealing its best minds, Microsoft is pretending its the hip company we all know it's not. Its Hey-Genius campaign, awash with hipster kitsch and perpetual MIDI noise generation, invites young geeks to tour "the-not-so-little startup company up here in the great Northwest."