Advertisers want ladyblog dollars, not opinions
Melissa Gira Grant · 08/14/08 05:20PMMommyblog superstar Heather "Dooce" Armstrong can use "a lewd word" on her masthead and hold onto her J.C. Penney sponsorship. Why can't the rest of the ladybloggers cash in while cussing? Venture capitalist Tim Draper puts it best: “I love women. Women are more than half the population, and they do most of the shopping." Your womanblog is only worth something if you type one-handed, a shopping bag clutched in the other.Armstrong makes for a nice story, but she's far from exemplary. The Times gets this much right: So long as women bloggers stick to topics that publishers know they can sell ads against, they're in business: