Conscious intellectual hip hop star Common has announced the winner of his big "Lincoln Spotlight" lyricist competition with Lincoln—the car manufacturer that represents hip hop culture. The winner wrote a song based on "Lincoln's brand truths: advancing the American dream, exploring what it means to reach higher, daring to do more and taking pride in one's history." That is so exactly Lincoln. And hey, just last week Common landed a role in the next Terminator movie! My irrational haterade judgment of him as a tool continues to be confirmed and re-confirmed. For those of you curious about what it takes to succeed in hip hop in 2008, the lyrics of the winning Lincoln Spotlight entry are after the jump. Feel the brand truths: