The 'Advertising in Books' Wall Has Been Breached
Hamilton Nolan · 04/26/11 11:24AMHarry Hurt III (pictured, with pal) used to write a column in the New York Times business section called "Executive Pursuits," in which Harry Hurt went off and did something wacky and upscale and wrote about it. It always struck me as a wholly unnecessary exercise in self-absorption, which had nothing to do with business at all, except for the fact that Harry Hurt is a rich guy. Now, he's back—pioneering the use of advertising and product placement in books. Oh. Good.