Jerry Bruckheimer to bring more bang to MTV games
Tim Faulkner · 12/19/07 04:34PMMTV Networks has signed an exclusive deal with blockbuster producer Jerry Bruckheimer to develop original videogame titles for MTV Games. MTV's parent, Viacom, has aimed for success in the video game industry with a commitment to spend $500 million on game and interactive entertainment within the next two years, but past attempts to break into the gaming world have been unsuccessful thus far. Unlike the purchase of game developer Harmonix, the makers of "Rock Band," a good fit for MTV, a deal with Bruckheimer is full of all the wrong kinds of risk.