Why Won't More Chicks Buy Harleys?
Hamilton Nolan · 01/12/16 09:20AM
Imagine the predicament of the Harley-Davidson Corporation: every paunchy middle-aged biker dude already owns your product. Where to find sales growth? Ladies? Hello?
Imagine the predicament of the Harley-Davidson Corporation: every paunchy middle-aged biker dude already owns your product. Where to find sales growth? Ladies? Hello?
Harley-Davidson announced yesterday it plans to fully restore a rusted motorcycle that washed ashore in British Columbia after being swept away from Japan's Miyagi Prefecture during last year's tsunami.
[Manly man Russian Prime Minister Vladimir Putin rides a Harley Davidson motorized tricycle to a biker convention in southern Ukraine today. Trikes are tough. Image via AP]
Another victim of the economy: Harley-Davidson motorcycles. Despite an ad campaign intended to counter the perception that buying a $35,000 bike might not be the wisest idea at the moment—the ad's tagline is "Screw it, Let's Ride"—sales are now plummeting and the stock is down two-thirds since its record high in 2006. [Bloomberg]