How much would you pay for a viral-video site which some have charged with stealing clips? Depends on who you ask. eBaum's World has just sold for $15 million. Or is it $17 million? Or $67.5 million? HandHeld Entertainment, the San Francisco-based developer of the ZVUE portable media player, has agreed to shell out $15 million in cash and $2.5 million in stock for the Rochester, N.Y.-based website. The rest will come over the next three years, if eBaum's World meets traffic targets and other conditions. The conditional nature of the deal reflects the buyer's shaky finances — and also, a growing hesitancy to splash cash on websites with uncertain futures.

Ah, wait, maybe this is why Google Finance pussyfoots around Handheld Entertainment. Carl Page, Handheld co-founder and brother of Google co-founder Larry Page, took his little company public with a reverse merger (buying out the private Handheld with one of those shell companies).