Is New York a city in decline? DNAinfo reports that last week, an unnamed thief stole $113.80 in Häagen-Dazs ice cream from a Times Square Duane Reade. The news comes after reports of 10 other large-scale Häagen-Dazs thefts over the last four months. Forget about subway slashings—the ice cream thief’s spree is what New Yorkers should really be afraid of.

When opening the first outlet of your chain of ice cream stores in India here is a hint: Do not use a catch-phrase in advertisements which specifically bars Indians from entering the store. Haagen-Dazs did, and they are in trouble.