Political Media, the right-wing organization behind last weekend's "Gun Appreciation Day," which ultimately resulted in several accidental shootings, has reportedly decided to branch out in an effort to attract more blacks to its cause. The plan? "What Would Django Do?": a campaign that asks black people to look to the heavily armed and ceaselessly murderous hero from Quentin Tarantino's latest film when considering purchasing a firearm.

Yesterday was deemed a day to appreciate your guns in America, and boy did we. Five people were shot at gun shows in North Carolina, Ohio and Indiana. These were not, however, the only instances of gun violence yesterday.

Three people were wounded Saturday afternoon after an accidental shooting at the Dixie Gun and Knife Show in Raleigh, North Carolina. The incident apparently occurred at a security check point when the owner of a 12-gauge shotgun was asked to remove his gun from its case. Somehow, the gun discharged, shooting two people in the hand and one in the right torso.

On CNN last Friday, Chairman of "Gun Appreciation Day"—which is to be held on Martin Luther King weekend—said this:

Don't have plans next Saturday? Well now you do, because January 19 is officially the first annual "Gun Appreciation Day". Survivalists and serial killers and whoever else owns guns are encouraged to "go to your local gun store, gun range or gun show" and appreciate your gun the best way you know how.